About us

Full-Out is a full time graphic design and marketing service strictly for the cheerleading industry! We pride ourselves in unique designs, working closely with our clients, ensuring they love the final product. From apparel designs, to creative logos, strong marketing material and social media content, it's important to us to offer the right tools when it comes to properly branding your cheerleading gym/business.

We've now worked with over 170 gyms and cheerleading companies in 6 different countries! Our clients are the core reason we've had great success! Our clothing line is meant to showcase our sport in a classy manner, with simplicity in every look. Unique apparel that can be worn in practice, at school or in every day life. We're excited to make shopping easy for you with our new website and look forward to seeing you in Full-Out apparel soon!

Maria Fearnall - Owner

Hey world! My name’s Maria and I am the founder and creative brains behind Full-Out! I’ve been in the cheerleading industry since 2001 as an athlete, coach and now graphic designer. I got involved in cheerleading by total accident! A friend of mine wanted support at a high school tryout, so I attended with her, not knowing what I was getting into. We found out the next week that I made the team and she didn’t, LOL! Little did I know, that accidental tryout turned into my life. I was a competitive cheerleader for 11 years, throughout high school, college and all star.

I competed at Worlds twice (2011 and 2012), making finals both times and retired in 2012 as a Cheer Sport Grey Reef Shark. I’ve been coaching for 10 + years, 7 of those years to present have been at my home, Cheer Sport Sharks. I studied Graphic Design and Marketing at Fanshawe College for three years, where my love of cheerleading and graphic design would slowly collide. Just after graduation I had my wisdom teeth removed, just wait, there’s a point to this. A friend of mine had texted me saying “these people who run a cheer company need a poster done and are willing to pay”. Wisdom teeth out, feeling like garbage, I obviously said I would do it. Those “people” were Lisa and Kenny, who own Spring Tumbling. From one poster, that has now lead me to a million new opportunities and eventually Full-Out was born. After 4 years in the corporate world, I (as well as everyone around me) knew it was time to make Full-Out my full time career. With great support from Ali and Lan (owners of Cheer Sport Sharks), Lisa and Kenny, as well as friends, family and many coaches in the industry, I took the “jump” and made cheerleading my life. 3 years later, 170 clients, 6 countries around the world, it’s easy to say I made the best decision in my life and to say I’m thankful for what has become a successful business is an understatement. The statement “you can do anything if you put your mind to it” is the truest statement out there and I encourage EVERYONE to go after what they want. Strong work ethic, motivation and a vision will get you anywhere.

Cheers to what’s next!

Becca Webster - Marketing Assistant

Hey everyone! I'm Becca and I'm so happy to be part of the Full-Out fam. I have been involved in cheerleading for over a decade now. I began at a cheerleading gym out of Oakville, Ontario called Cheerforce Wolfpack where I fell in love with the sport. As I progressed through the levels, I had the pleasure of competing on Team Canada for two years in a row and eventually made the jump to Great Whites! I won the ICU Worlds with Team Canada in 2012, USASF Worlds with Cheer Sport Great White Sharks in 2015 and 2018, and have been lucky enough to call myself an 3 time NCA champion!

I am also a Spring Staff member. I enjoy travelling to gyms and sharing my love and knowledge for the sport! Coaching at Cheer Sport Sharks was how I originally met Maria. We barely spoke three words to each other for the first couple years I was at the gym. After having enough mutual friends, we were bound to get talking. I realized that she spoke the digital language I was trying to learn in school and thought that it was so cool that she was able to combine her work and love for cheerleading in her career. When she approached me about becoming a part of Full-Out I did not hesitate to say yes! I am so lucky to be able to learn from someone so knowledgeable and driven like she is.

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